An influential movement which flourished after the WWI in the
United States and Europe. Art Deco affected all forms of design from decorative
arts, photography, product design, fine arts, fashion and more. It was modern
and it was everywhere.
Art Deco was an eclectic style which developed from Art
Nouveau. It’s normally characterized by rich colours, bold geometric shapes and
nationalism.
A.M. Cassandre
He was one of the great poster designers of the
20th century. Cassandre’s
posters characterize his lifestyle; he used airbrush and stencils to create a
stylized image.
 |
Air –
Orient, Poste Aérienne, 1932
|
A lithograph and photomontage designed for an airline based
in France. Cassandre used sans-serif typeface, symmetrical layout and
geometrical shapes.
A stenciled airbrush graphic which features a stylized bird
decoration, the use of black and white against a brown background gives the lithograph
a certain contrast.
 |
Dubo – Dubon
– Dubonnet, 1932
|
A serial poster for the Dubonnet wine company, which
illustrated the pleasure of drinking, in a group of posters to be seen in rapid
succession to convey a complete idea.
It’s a centered lithograph where Cassandre used geometrical shapes and
sans-serif typeface. It’s a flat looking design in which Cassandre incorporated
warm and cold colours in the background.
References:
- Art Deco and Art History . 2013. [ONLINE] Available at: http://www.arthistory.net/artstyles/artdeco/artdeco1.html. [Accessed November 2013].
- MoMA | The Collection | A. M. Cassandre (French, 1901–1968). [ONLINE] Available at: http://www.moma.org/collection/artist.php?artist_id=1015. [Accessed November 2013].
No comments:
Post a Comment