Graphic Design Introduction

Visual communication has a long history because graphic signs began from the A.D period.

Graphic design is making or choosing images, then arranging them in a way that the image conveys the idea. The artwork must be unified because the composition is one of the most important features of graphic design.

Common uses of graphic design are; logos and branding, magazines, newspapers and books, print advertisements, posters, billboards, website graphics and product packaging. The artwork must be unified because the composition is one of the most important features of graphic design.

Pictograms – A symbol which represents an object or place.

Rebus – A mixture of pictograms and alphabetic signs which conveys the                                  message.

Typography evolved in time, they inherited the Roman alphabet which then started to change; the geometry of the letters, the symmetry and proportions.

Construction of the Roman letters

References:

• Richard Hollis, 2002. Graphic Design: A Concise History,(World of Art). Edition. Thames & Hudson, London.